Manchester City have signed an agreement with Korean based tire company, Nexen Tire, to ensure their branding is on the sleeve wear of all City jerseys from next season. The agreement is the first of it’s kind in Premier League football since sleeving sponsorship was granted approval by the Premier League.
The financial terms or length of contract were not disclosed as City made the announcement today, but the income will only add to City’s recently announced profit statement.
Unlike many smaller Premier League teams, City have not struggled to attract global branding for their sponsorship or advertisement as Etihad Airways have sponsored City’s stadium, jersey and training complex since 2011.
“We’re not talking about adding an additional logo on a jersey, we’re talking about replacing one of the Premier League logos,” Tom Glick said.
Like cross-city rivals, the Blues are hoping to sell the rights to their training wear to another company to ensure more revenue is received as the club combat their FFP struggles.